MARKET MATTERS: Defense wins championships

Thought you would like to know that the gala was a great success . . .You and your team did a great job of getting the word out – not only were appearances on radio and TV helpful in general, but the gala publicity helped to generate awareness and interest. We are especially pleased that you got the (daily paper) to do something!! Kudos! . . . Thanks again for your great efforts and excellent results.

Thanks so much to you both. I'm very pleased, as you can imagine.

"Wow – very impressive results!

Nice writing. I can tell you were a journalist. Refreshing!

The article came out great. Really appreciate your expertise on pursuing every angle to get my name in the press. I couldn’t be happier with your work.

I saw the article and cartoon opposite the editorial page in this morning's paper. That was very quick placement! Thank you.

My first day back and everyone I see is commenting about the article. That publication is read by so many people. Nice job.

Thank you for all your efforts on launching the press release. It is nice to see our presence in many newspapers and online blogs.

Michael, you are very good! I just finished the CT Law Tribune interview. I am sure it will be a very good article for us! Mike helped steer the conversation quite well. Thanks Mike!

Mike: Thank you and Debbie for all your support. It was a great experience for me and I look forward to doing it again in the future.

We did see the article. Nice piece and nice placement. We are sharing with clients and prospects as we speak.

We could tell that your efforts were working as the call volume surged for each of our events. . . you have impressed us mightily in such a short period of time.

Good morning, Mike. Thanks again for arranging the speaking opportunity to last night. I have found the media engagements and public speaking opportunities developed by you helpful in growing my pipeline for new business. As we have discussed, I have acquired meaningful institutional and retail leads directly linked to the work I have done with you. I expect to close some of these leads over the next few months. I look forward to continuing to work with you for a number of reasons. I enjoy helping my firm create a higher level of awareness of our brand in our local market. I believe working with you will assist me in reaching the personal goals I have set for my practice, and I enjoy the personal growth I experience from dealing with different media outlets and the public. All the best.

That is awesome!

When I watched my interview on Sunday, I was so relieved there were no major mishaps. Your connections were clearly essential. But your advice also was invaluable. I really appreciate your great work. I'm so glad we met at the Chamber.

Thanks Debbie – nice job with getting this publicity for our CEO.

This is an excellent placement. Well done all!

Mike, thanks for a terrific job organizing the press late in the day and on zero notice? . . .As you know, coverage resulted on all Connecticut television stations and the newspapers we target.

Good work by Michael London and his team on using a timely and relevant issue to generate media exposure

I just want to let you know I had a meeting with a potential client today. The woman (said) she chose me is because she read the article you (placed) in the Atlantic City Press. So I just want to let you know your hard work paid off. Thanks so much.

Michael you are amazing!! Thank you so much!!

In the craziness of this week, I neglected to take the time to thank you for your work on (our report). It arrived earlier this week and it looks quite beautiful. I am sure it will be a very effective tool for the coming year and your help putting it together for us is greatly appreciated.

Mike, You are doing a terrific job. Thanks for all your help. You don't have much to work with and you are still killing it.

Mike- How very nice of you to write. So appreciate this, - and I loved doing that story- You really are the Man – right on top of things, ready with the contact #- a reporter could not ask for more. (client) is absolutely the best- one of my favorites. Need to get him on air more! Keep the great stories coming Mike- you are the best.

Thanks Michael.  (The reporter) is a fine writer - she really captured the spirit of what we’re trying to do! You are a bit of magic!  We feel very well represented!

I know for a fact that the coverage you have gotten us so far has been getting us results . . .I feel very confident that we will have the numbers we are looking for.

Several people over the past few weeks mentioned they saw the article you placed for me. This morning we met with some prospective clients. They had seen the article and I could see that it made a positive impression on them. They thought it was cool to be reading an article by their soon-to-be financial advisor that just happened to be in their Sunday newspaper. They are coming back next week to sign the new account paperwork. I do think the press helped and I thank you for your efforts in making that opportunity available.

. . I already got an email from someone we have worked with in the past, (sent after seeing the) article! . . . Thanks for taking care of us!

Great work! It’s hard to make me look good. Thanks and enjoy the long weekend.

I just thought you would like to know, as you head off to the weekend, that at our board meeting yesterday, it was agreed by all that you were a very wise investment on (our) behalf. Thank you for all you are doing for us.

Many thanks! This is well-written and a pleasure to work with. Look for it in our April issue.

Phenomenal coverage!!!!

". . . thank you for your tenacity and determination to have this article published!"

Great coverage of the press conference. Thanks again for your help.

I received many calls about the magazine article you placed for me -- including comments about how important the piece is for the community. People who called said they liked the direct, to-the-point approach as well as details in the article. You made me look good! Thanks.

Thank you for always making us look good:)...Mike London, a PR master.

Thanks, Mike and Karen.  As always, I couldn’t do it without the two of you!   You both are always a pleasure to work with.

Mike, I want to thank you for your good work. You are certainly helping turn our situation around.

I wanted to take a moment and thank you and your fine organization for all the help you have given me and the firm. It means a great deal to me. Things are going well and you have made the transition a success. Please extend my gratitude to everyone in your group . . .

We had another jammed issue, but fortunately, the article (you provided) remained in. It was very nicely written, and as I understand it, you were the author. We rarely use completely written contributions offered either by organizations, or PR firms; this was an exception. Thanks for providing it.

Thank you for sending copies of the article to me.  I also greatly appreciate your work to secure the prominent placement of the article and the manner in which it was featured

Thanks Debbie. We are getting really great feedback. This has been the best campaign we have run by far; definitely would do it next year!

Mike, I can't thank you enough for setting up and arranging the (radio) interview . . .you were quick, professional, I was properly prepared, and the results were great. The interview will help advance (our) work . . .

We appreciate all of your help. You and your team have done a tremendous job.

Thanks for all of your help coordinating, drafting excellent questions and prepping us for the interviews. Having two lawyers on the same show discussing separate topics is a real marketing milestone.

I've been meaning to thank you for arranging for the two guests for my show. They were both GREAT segments and made my job easier.

Your credibility and capital had more to do with (the story) being published than the story itself...I am deeply grateful for what you do. You and your staff have advanced my career measurably.

Last night was an absolute winner by even the strictest standards! Mike London was our featured speaker and was by unanimous proclamation .... outstanding.

Listed, Connecticut Law Tribune, as an "unsung hero" for assistance with developing stories and background materials for the publication.